Joyspun
Formerly known as Secret Treasures, Joyspun relaunched in Fall 2022 across Walmart stores and digital channels. The brand celebrates the authenticity of every woman and their ability to ‘Choose joy’. Campaign executed across store signage, site, CRM, paid media and organic social.
This campaign included photo art direction and 360 channel executions across store, site, and paid media.
Photographed by Kate Powers.