Scoop
Scoop, the iconic New York City brand renowned for its curated, fashion-forward styles, joined the Walmart portfolio in 2019. Known for its ability to offer an effortless blend of style and sophistication, Scoop redefined what it means to build the ultimate closet for the Walmart customer. This campaign involved photo art direction for a full digital experience across site, email and social media.
To enhance the shopping experience, our cross-functional teams worked seamlessly to create an
intuitive, user-friendly site that not only showcased the full collection but made it easy to discover,
purchase, and put together the perfect looks for busy, time-strapped consumers.
On location photographed by Matt Jones.
In studio photographed by Lorenz Schmidl.